Industry News | March 16, 2012

Popeyes Turns 40 in Style

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Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc., invites guests to help celebrate 40 years of flavorful good cookin’ with a deal that can’t be beat—eight pieces of its famous BONAFIDE bone-in fried chicken, spicy or mild, for just $5.99 on March 21 only.

Popeyes BONAFIDE bone-in fried chicken is always marinated for 12 hours in authentic Louisiana herbs and spices, hand battered, and breaded in a unique crispy coating and fried up fresh.

As Popeyes celebrates its 40th anniversary, it commemorates the flavorful food distinctive to Louisiana that started the brand in 1972. Forty years later, Popeyes serves up delicious Louisiana recipes with a sense of pride and tradition in 2,035 restaurants in 25 countries.

“Popeyes’ guests show us repeatedly the love they have for our famous fried chicken, a love affair that has lasted for forty years,” says Hector Muñoz, vice president, marketing. “Our Louisiana distinctiveness is the inspiration for menu innovation and the BONAFIDE recipe that started over four decades ago.

“To show our passion for the brand, and return the love of our fans, Popeyes is bringing guests the best deal of the year, where flavor fuses with celebration.”

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