Industry News | March 29, 2011
Popeyes Turns to Tampa for Growth Efforts
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., announced the launch of an aggressive growth plan to increase its presence in Tampa, Florida. With the company’s dollar share of chicken quick-serve sales at a 10-year high domestically, Popeyes is poised to rapidly expand domestically and is seeking passionate multiunit operators to invest in new restaurants in Tampa.
As part of the company’s 2011 growth plans, the Popeyes development team will be in Tampa to host a franchise seminar on April 12 to share the benefits of owning a Popeyes restaurant.
“For nearly 40 years, Popeyes has passionately delivered its authentic Louisiana food to guests around the world, and after a remarkable 2010 with strong positive results, we are excited about the opportunity to aggressively grow the brand in Tampa,” says Greg S. Vojnovic, CFE, vice president of development for Popeyes Louisiana Kitchen. “We have built a strong foundation for our domestic business and encourage interested entrepreneurs to attend our franchising seminar to learn how to open a Popeyes restaurant in their community.”
In 2010, the Popeyes global system opened 106 new restaurants and total domestic same-store sales increased 2.5 percent compared to 0.6 percent in 2009. In addition, the company announced that Popeyes’ Spicy and Mild Bonafidebone-in-fried chicken beat KFC’s Original Recipe bone-in-fried chicken in a national taste test. This marketing initiative combined with other national media advertising delivered strong guest counts and positive same-store sales for the second consecutive year.
At Popeyes, management is on a mission to increase franchisee results in every facet of the business. Profitability and service excellence are achieved with a focus on four strategic pillars that guide every decision: build the brand, run great restaurants, strengthen unit economics, and ramp up unit growth.
As part of its Strategic Roadmap, Popeyes is determined to give guests a distinctive and superior service experience. In 2008, the company implemented its Guest Experience Monitor (GEM) in all U.S. restaurants, which measures a combination of overall guest satisfaction, intent to return, and likelihood to recommend. Tracking this data enables management to make smart, fact-based decisions about the brand’s growth.
“Popeyes is a brand with soul, offering a franchise opportunity unlike any other,” Vojnovic says. “It’s not for everyone and requires a leader who believes in accountability and takes as much pride in serving the front of the house as managing the back.”
In an effort to keep the brand competitive, Popeyes offers flexible real estate development opportunities, including free-standing and in-line opportunities. Popeyes also develops in airports, shopping malls, universities, and other retail environments.
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