Industry News | May 26, 2011
Popeyes Turns Wicked This Summer
Popeyes Louisiana Kitchen, a division of AFC Enterprises, spices up the month of June and brings back fan-coveted Wicked Chicken. For a limited time only, Popeyes lovers can once again indulge in the crazed Wicked Chicken with a buttermilk biscuit, ranch dipping sauce, and a mini bottle of TABASCO Pepper Sauce, all for only $3.99 May 30 through June 26.
Popeyes Wicked Chicken is thin strips of tender, juicy, all-white-meat chicken marinated with authentic Louisiana seasonings, hand-battered and breaded in the restaurants, served up crispy, twisty, and curly.
“Our guests loved the portability and flavor of Wicked Chicken last year. Its Cajun kick really complements our signature sides and satisfies the craving for a quick snack full of flavor,” says Amy Alarcon, director of culinary innovation. “The heat of the Wicked Chicken matches perfectly with the bold, sweet flavors of Popeyes Cane Sweet Iced Tea—a blend of black and orange pekoe tea, sweetened with pure cane sugar.”
The success of the youthful, fun, portable, and value-driven Wicked Chicken product won the 2011 Nation’s Restaurant News Menu Masters Award for Best Limited-Time-Offer. Wicked Chicken is just one of Popeyes recent product innovations, along with Popeyes Cane Sweet Iced Tea, the first beverage innovation to Popeyes core menu. Cane Sweet Iced tea is available in restaurants year-round.
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