Industry News | October 11, 2005
Port City Java Opens Drive-Thru Café
"We are very excited to grow the Brand in the Greensboro Market with Michael and Jonathan," “Port City Java and Mr. Winstead are very fortunate to have secured a freestanding site with a drive-thru and the brand will be well served with this superior positioned location and operation. “[Port City Java] places a high value on sites with drive-Thru availability,” Don Reynolds, Port City’s COO, says.
The Greensboro opening stands as an example of Port City Java's commitment to drive-thru locations. The company feels the added convenience of the drive-thru is a major force in maximizing unit sales. Its first drive-thru unit opened in 2001. Port City Java has since developed a training and operations program to fully support its drive-thru operations. The company plans to continue to focus on drive-thru locations as the gourmet coffee industry matures.
Food & Beverage
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