Industry News | March 25, 2010

Pose for the Camera, Win a Free Grill

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Steak Escape is challenging its fans to share their favorite grilling photo for a chance to win one of six grills. Steak Escape is sponsoring the “6 Degrees of Grill” contest, which will give customers a chance to win prizes ranging from free food to a deluxe backyard grill.

Now through May 31, Steak Escape fans can post their favorite grilling photo online. Six finalists will be chosen and revealed June 1 on the company’s Web site. The public will then be encouraged to vote for their favorite June 1–15. The two photo entries with the most votes will each win a grill. Winners will be announced on June 18.

Customers also can register to win by signing up for E-scape, Steak Escape’s e-newsletter, either online or at participating restaurants. Additionally, anyone who visits a Steak Escape will receive a scratch-off card for a chance to win one of two grills as well as a variety of food prizes.

“This is a fun way to engage our customers, while re-enforcing our brand identity,” says Dave Smith, vice president of operations for Steak Escape. “We’re about fresh food and putting on a show at the grill. The contest and prizes reflect that.

“We expect this contest to do a great job driving customers to our Web site both to upload their photos as well as to vote during the final phase of the contest,” he says.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.