Industry News | February 7, 2014

Pretzelmaker Gets Creative with New Bowl of Bites

Pretzelmaker introduces a new product to its pretzel product line up, Bowl of Bites available with two flavors, Chili & Cheese and Strawberries & Cream. The new Bowl of Bites combines Pretzelmaker’s Pretzel Bites with the customer’s choice of a savory or sweet topping. Pretzelmaker is managed by GFG Management, a subsidiary of Global Franchise Group.

 

“We’ve put a fresh twist on our innovative Pretzel Bites that revolutionized the pretzel category by adding these delicious toppings to make it a tasty meal or a delicious dessert,” says David T. Smith, vice president, Pretzelmaker. “We are thrilled to see the overwhelming positive response from our customers in stores and on our Facebook page about how much they love this new product.”

 

Customers can choose either the Chili & Cheese Bowl of Bites, salted pretzel bites topped with a savory spiced tomato-based chili and cheddar cheese, or Strawberries & Cream Bowl of Bites, cinnamon sugar pretzel bites topped with sweet strawberry sauce and whipped cream. Both products were extensively market tested in 2013 with 100 percent satisfaction ratings from surveyed customers and are available in a combo with a beverage.