Industry News | October 26, 2009

Pretzelmaker Gets In On Fall Flavor Trend

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Pretzelmaker announced that the company is introducing a new pretzel flavor for fall: Pumpkin Spice. Available for a limited time, the specialty pretzel is topped with a crunchy pumpkin spice blend with caramel sauce either drizzled over the top or served on the side. Pretzelmaker is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

The new pretzel flavor took several months to develop and test in NexCen Franchise Management's research and development facility in Atlanta. According to Michael Curtis, vice president of plant operations and head of NexCen's Research & Development department, the flavor was inspired by a family recipe for pumpkin pie with melted caramels on top.

"From an innovation perspective, autumn offers some of the most unique and complimentary flavors," Curtis says. "Our team is constantly examining ways to bring fresh, seasonal tastes to our customers. The new Pumpkin Spice pretzel is the perfect warm treat for cooler weather."
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