Industry News | January 24, 2013

Pretzelmaker Spreads the Love with Heart-Shaped Pretzel

Pretzelmaker is celebrating sweethearts across the country this Valentine’s Day in a big way. The new Heart-Shaped Pretzel from Pretzelmaker comes complete with red salt and is the perfect Valentine’s Day treat for those wanting to celebrate of the holiday with their loved one.

Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

Pretzelmaker wants everyone to enjoy this special treat by becoming a fan of the Pretzelmaker Facebook fan page to receive a coupon for a free Heart-Shaped Pretzel. This coupon is only available for download on February 4.

The limited-edition pretzels, artfully shaped like a heart, are available in locations nationwide now and are replacing Pretzelmaker’s Salted Pretzel in participating stores between Thursday, February 7, and Thursday, February 14.

The Heart-Shaped Pretzel is decorated with red and white salt, making it an ideal themed snack for the holiday.

“Pretzelmaker’s Heart-Shaped Pretzel offers a fun, new treat to enjoy this Valentine’s Day season,” says Julie-Ann Reid, brand director, Pretzelmaker. “We have unveiled this product innovation as a new and fun way to engage our customers through the spirit of the holiday.”