Industry News | July 12, 2012
Pretzelmaker Unleashes Pretzel Dog, Facebook Giveaways
Pretzelmaker announced today that throughout the summer it will be highlighting its Pretzel Dog, a 100 percent All-Angus beef hot dog rolled in delicious pretzel dough, and its refreshing lemonade.
Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
Fans can enjoy a Pretzel Dog and Lemonade combination all summer long when they "Unfriend the Bun" and stop into their local Pretzelmaker to enjoy "America's New Top Dog Combo." Throughout this celebration there will be two different social media activations allowing fans to receive exciting giveaways, including:
Like the Pretzel Dog & Lemonade on Facebook
A social media contest that will award Pretzelmaker Facebook fans with a coupon to redeem in-store for reaching a specific number of "Likes" on Facebook.
- 15,000 fans: $1 off Pretzel Dog & Lemonade Combo
- 20,000 fans: free Small Lemonade with purchase of Pretzel Dog
- 30,000 fans: free Pretzel Dog, no purchase required
Unfriend the Bun on foursquare
Check into any Pretzelmaker location on foursquare and unlock the "Unfriend the Bun" check-in special of 50 percent off a Pretzel Dog when you purchase another Pretzel Dog.
"Pretzelmaker's Pretzel Dog is another example of our brand's product innovation, and we're looking forward to rewarding our loyal Facebook fans for their continued support with this delicious product as well as our signature lemonade," says Julie-Ann Reid, brand director for Pretzelmaker.
These social media activations will begin today, July 12, 2012.
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