Industry News | April 15, 2013
Primecard Reveals New Advertising Campaign
After 25 successful years in the discount dining industry, Primecard launches a new advertising campaign directly challenging the online discount dining coupon model and its giants. Beginning this week, the "Groupoff" campaign will be featured on billboard, radio, TV, and print ads throughout the South Florida and New York Metro area. The campaign focuses on the inconveniences and impracticality of using online dining coupons versus the rewards and ease of use of Primecard.
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