Industry News | April 15, 2013

Primecard Reveals New Advertising Campaign

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After 25 successful years in the discount dining industry, Primecard launches a new advertising campaign directly challenging the online discount dining coupon model and its giants. Beginning this week, the "Groupoff" campaign will be featured on billboard, radio, TV, and print ads throughout the South Florida and New York Metro area. The campaign focuses on the inconveniences and impracticality of using online dining coupons versus the rewards and ease of use of Primecard.

“Our members are savvy diners that save up to 50 percent at their favorite restaurants, every day. Unlike those online group discount dining coupons, Primecard members enjoy savings at premier restaurants without the limitations or conditions on how much or how many times they can enjoy a restaurant. What’s more, with Primecard there isn’t the stigma of using a paper coupon as we issue a personalized card for each member,” says Ric Roth, founder, president and CEO of Primecard. "We set out to inform diners of a viable option to save when they dine… online dining coupons aren't the best way to do so. Primecard is," he adds.
 
Primecard is a discount dining card accepted at over 1,000 participating restaurants and merchants throughout South Florida and the New York Metro area. Members save between 25-50 percent every day with no coupons, just every day discounts. Members can view participating merchants online and also in the pocket directories that are mailed quarterly. Primecard saved its members over $10 million last year alone and membership is free for the first year.