Industry News | February 14, 2012
Psst... KFC Has a (Social Media) Secret
Everyone loves a good secret, especially when it’s fresh. To celebrate the freshness of its world-famous chicken, Kentucky Fried Chicken is letting its social media fans in on more secrets than the 11 herbs and spices that make up its famed Original Recipe. KFC will give away hundreds of gift certificates to fans who stay alert to posts from KFC’s Twitter handle (@kfc_colonel) and Facebook page.
Until the end of February, @kfc_colonel will issue 20 tweets at random times (some tweets will also be posted on Facebook), and each one will contain a link to a secret page on KFC.com. The first 50 people to enter a valid email address into the page will be rewarded with a $5 gift certificate to enjoy a meal at KFC.
“At KFC, we’re all about serving fresh whole chicken that’s never frozen, and this is a fun way to remind people of that freshness,” says John Cywinski, president of KFC. “Fans who stay fresh and alert as they follow ‘The Colonel’ on Twitter and Facebook will earn some of our famous Original Recipe. We won’t be announcing the schedule of tweets, so our fans are going to have to stay sharp in order to be among the first to find out how to win.”
KFC’s whole chicken is delivered and prepared fresh by real cooks in its restaurants from coast to coast, using its famous secret recipe developed by Colonel Sanders and served fresh.
KFC’s Colonel Harland Sanders debuted his secret Original Recipe of 11 herbs and spices more than 70 years ago, creating a legendary combination that has since become a favorite of chicken-lovers everywhere. At each of KFC’s nearly 5,000 restaurants nationwide, trained cooks freshly prepare Original Recipe, Extra Crispy, and Kentucky Grilled Chicken every day.
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