Industry News | January 31, 2011

Putting the ‘Hardee’ Back in Hardee’s Breakfast

Hardee’s is stepping up to help America kick off the day with a “real” meal that is not snack-sized. The company introduced the Hardee Breakfast Platter, complete with eggs, two strips of bacon, Hash Rounds Potatoes, and a Made from Scratch Biscuit covered with sausage gravy.

“Hardee’s has many breakfast classics on its menu, and people often mix-and-match them to get the best of everything,” says Brad Haley, executive vice president of marketing for Hardee’s Food Systems. “Well, now we’ve done that for them with the new Hardee Breakfast Platter. It’s got it all: eggs, bacon, potatoes, a buttermilk biscuit, and sausage gravy. Normally, people would have to go to a sit-down restaurant or a breakfast diner to get a meal like that and would end up paying a lot more. Our new platter is, indeed, a ‘Hardee’ breakfast for people with hearty appetites on a budget.”

The new Hardee Breakfast Platter is available at participating restaurants for only $2.49.