Industry News | November 1, 2011

Qatar is Home to Latest Nestlé Toll House Café

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Nestlé Toll House Café by Chip, the premium dessert destination, today announced the grand opening of its newest café in Doha, Qatar. The location is the first of six locations planned to open within the next six years by the Ali Bin Ali Group, a leading retail and distribution organization in Qatar.

The Ali Bin Ali Group signed a master franchise agreement with Nestlé Toll House Café by Chip in December 2010 to expand the brand’s presence throughout the Middle East. With more than 100 locations nationwide and nearly an additional four locations in operation worldwide, the Qatar opening is part of a larger, strategic plan to expand the brand’s presence internationally, as well as in key markets across the United States.

“We welcome the Ali Bin Ali Group to the Nestlé family, and are confident the company’s vast experience will generate positive growth in the Middle East,” says Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “This is a great time to be part of the Nestlé Toll House Café by Chip brand.”

The Ali Bin Ali Group is dedicated to providing quality international products and services to the people of Qatar. With a heritage that dates back to 1945, Ali Bin Ali Group has built a long-standing reputation of successful partnerships with many of the world’s leading brands.

Today, the Ali Bin Ali Group is one of the largest retail and distribution companies in Qatar specializing in long-term retail development and strategic growth.

“We are pleased to be opening Qatar’s first Nestlé Toll House Café by Chip location,” says Nabeel Ali Bin Ali, vice chairman and CEO of Ali Bin Ali Group. “Our special partnership with Nestlé goes back more than five decades. This long-standing relationship speaks not only of our success but also of the trust placed in us by Nestlé Toll House Café by Chip. Bringing in the best international brands and making them available in Qatar is something we have been committed to since our inception, and we are delighted to introduce Nestlé Toll House Café by Chip, one of the world’s leading brands, to Qatar.”

Nestlé Toll House Café by Chip presents a proven business opportunity for individuals seeking to invest in a world-class brand. Seeking potential single- and multi-unit franchisees, as well as master and area developers, the company is looking to award franchises to individuals who possess an entrepreneurial spirit, passion for the brand, and are committed to providing quality and service.