Industry News | November 16, 2000

Qdoba Arrives in Seattle

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Qdoba Mexican Grill will premier the first of three restaurants planned to open in Seattle before the summer of 2001. This inaugural establishment, located in the Oak Tree Shopping Center, is scheduled to open this December.

Qdoba sells more than 4.6 million made-to-order burritos and "naked" burritos nationwide each year in addition to a variety of other popular Mexican fare, including taco salads, nachos with a flavorful white cheddar/Monterey Jack cheese sauce and tacos with grilled meats and vegetables.

Neil Harfert is the regional director for the new restaurants, each seating approximately 50 guests and employing 17 people. Formerly the director of training of Qdoba's corporate headquarters, Harfert has garnered more than a decade of experience in the foodservice industry.

"Qdoba is experiencing great successes in markets around the nation," says Gary Beisler, president and CEO of the chain. "We are all looking forward to great success in Seattle. I believe we will open as many as 20 restaurants in this market."