Industry News | September 4, 2009
Qdoba Picks New In-Store Marketing Solution
Synq Solutions will serve as the “one-stop shop” for Qdoba’s marketing efforts. Once creative is finalized, Synq will execute the marketing campaigns by utilizing Intelligent Profiling, digital on-demand printing, fulfillment and delivery. Its printing and fulfillment centers in Las Vegas and Atlanta will provide delivery and reduced shipping rates to locations anywhere in the U.S.
“Synq Solutions is the ideal partner that provides a comprehensive, technology-driven solution that includes the tools we need to localize our messaging and execute it with speed and accuracy,” says David Craven, director of marketing for Qdoba.
“In addition, Synq’s east/west printing and fulfillment centers promise a cost-effective way to distribute campaigns.”
Qdoba is particularly eager to leverage Synq’s Intelligent Profiling, an advanced technology that catalogues the "DNA" of each restaurant, including its physical attributes, product mix and zoning restrictions – ensuring it receives the correct materials every time.
The profiling technology provides added quality assurance and guarantees each location receives materials that are tailored to the store configuration and local preferences.
“We are excited to provide Qdoba’s approximately 500 locations with a single-source solution for enhancing its local marketing efforts,” says Mike Snyder, CEO of Synq Solutions.
“Qdoba is a leader in the fast casual sector and will also be a leader in how it markets to its various target markets.”
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