Industry News | August 6, 2014

Qdoba's Queso Diablo Making Permanent Comeback

Queso Diablo is back at Qdoba Mexican Grill, and this time it’s here to stay. First introduced in February as a limited-time offer, Queso Diablo is making a permanent comeback and is available at Qdoba restaurants everywhere.

The return of Queso Diablo gives guests the chance to dip into two savory Quesos—the fiery, smoky Queso Diablo and classic 3-Cheese Queso—while enjoying their favorite Qdoba entrée.

“When we introduced Queso Diablo as a seasonal offer this past spring, we saw an incredible consumer passion about this particular Queso flavor,” says John Cooke, vice president of menu strategy and innovation. “Given that passion, it quickly became clear that Queso Diablo was a flavor our guests crave. Ultimately, we knew that bringing Diablo back as a permanent addition to our menu allowed us to deliver that full flavor experience to our Queso fanatics.”

Inspired by Qdoba’s 3-Cheese Queso, Queso Diablo features a blend of jalapenos and smoky chipotles to give a spicy kick to a classic favorite. Queso Diablo can be added to any entrée or enjoyed solo as a savory dip alongside hand-cut tortilla chips.

In addition to Queso Diablo, guests can craft their meal by adding the original sauce that started it all, 3-Cheese Queso, with guacamole, fajita veggies, five-plus salsas, and more to get flavor in every meal.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.