Industry News | July 10, 2013

Quaker Celebrates Natl Chicken Wing Day with Free Wings

The award-winning casual-dining franchise Quaker Steak & Lube, known for its Best Wings USA and more than 20 sauces, announced a special promotion to celebrate National Chicken Wing Day on July 29. Guests who donate a non-perishable item from July 22 through July 29 will receive a voucher for a free sprinster (6 piece) of wings valid for redemption on National Chicken Wing Day.

 

“Quaker Steak & Lube’s National Chicken Wing Day promotion is a unique opportunity for us to give back to our loyal Lubies while they give back to their communities,” says John Longstreet, president and chief executive officer, Quaker Steak & Lube. “We are thrilled to offer our guests free award-winning Chicken Wings while also being able to support local charities.”

 

This is the first year the company has run this promotion. Since it’s inception, Quaker Steak & Lube has sold more than one billion wings. To date, the most popular flavor is the Louisiana Lickers sauce, which tastes like a hot cajun garlic BBQ mix.

 

The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes, and gas station memorabilia, combined with its product and SuperCharged events, has created a following for The Lube for more than 38 years. The company experienced significant growth in 2012 with 11 restaurant openings, a 22 percent increase from the previous year, and a 13 percent increase in system wide revenues. The company has nearly 60 locations to date, and began its Texas Takeover with three openings in Waco, Carrollton, and Plano.