Industry News | July 10, 2013
Quaker Celebrates Natl Chicken Wing Day with Free Wings
The award-winning casual-dining franchise Quaker Steak & Lube, known for its Best Wings USA and more than 20 sauces, announced a special promotion to celebrate National Chicken Wing Day on July 29. Guests who donate a non-perishable item from July 22 through July 29 will receive a voucher for a free sprinster (6 piece) of wings valid for redemption on National Chicken Wing Day.
“Quaker Steak & Lube’s National Chicken Wing Day promotion is a unique opportunity for us to give back to our loyal Lubies while they give back to their communities,” says John Longstreet, president and chief executive officer, Quaker Steak & Lube. “We are thrilled to offer our guests free award-winning Chicken Wings while also being able to support local charities.”
This is the first year the company has run this promotion. Since it’s inception, Quaker Steak & Lube has sold more than one billion wings. To date, the most popular flavor is the Louisiana Lickers sauce, which tastes like a hot cajun garlic BBQ mix.
The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes, and gas station memorabilia, combined with its product and SuperCharged events, has created a following for The Lube for more than 38 years. The company experienced significant growth in 2012 with 11 restaurant openings, a 22 percent increase from the previous year, and a 13 percent increase in system wide revenues. The company has nearly 60 locations to date, and began its Texas Takeover with three openings in Waco, Carrollton, and Plano.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
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