Industry News | May 20, 2013

Quaker Steak & Lube Unleashes Ultimate Rider Giveaway

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Quaker Steak & Lube is unleashing the Ultimate Rider Giveaway in conjunction with its “Best Weekly Bike Nite on the Planet”.

Through September 30, 2013, guests and fans can sign up for The Lube’s online sweepstakes. 

The Lube will be giving away three grand prizes throughout the Bike Nite season, including a trip for two to the 2013 Sturgis Bike Rally, a new Touring Motorcycle, and a trip for two to the 2014 Daytona Bike Rally.

Each week, a winner will be chosen to win motorcycle or Lube prizes such as Quaker Steak & Lube gift cards and gear, Harley Davidson bike accessories, Victory Motors leather jackets, and more. 

The Bike Nite event started more than 20 years ago when avid motorcyclists started to visit the Original Lube in Sharon, Pennsylvania.  

Cofounders of the brand, Gary “Moe” Meszaros and George “Jig” Warren, recognized that these Lubies were going to create their own Bike Nite whether it was promoted or not; so the restaurant staff and other team members joined forces to create The Lube’s Bike Nite, which has spanned to more than 60 restaurants all over the country.

Usually held on Wednesday or Thursday, it’s typical for thousands of bikers to pull into the parking lot of most any Quaker Steak & Lube. The Cleveland, Ohio, Quaker Steak & Lube holds the record with 7,200 bikers in one night.

One of the most noted Bike Nites featured Paul Jr. unveiling a new custom chopper in front of thousands of onlookers, TV cameras, and a circling helicopter. Highlights of the weekly event include motorcycle, trip, and gear giveaways; stunt shows; live bands; DJ entertainment; and weekly prizes.

“The Lube is excited to add a new spin to the Best Weekly Bike Nite on the Planet with great giveaways all season long,” says Marla Pieton, vice president of marketing. “The Never Slow Down program was a way for us to recognize the biker community for making Bike Nites what they are today.”