Industry News | September 28, 2009

Quarter-Pound Burger to Sell For a Buck at Burger King

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Burger King Corp. announced the October 19 launch of its ¼-pound Double Cheeseburger for only $1.

The $1 ¼-pound Double Cheeseburger offers Burger King restaurant guests two flame-broiled burger patties of beef, pickles, ketchup, mustard, and two slices of American cheese on a sesame seed bun.

“We’ve conducted extensive tests on this offer in local markets over the past 18 months,” says Mike Kappitt, senior vice president of global business intelligence and strategy for Burger King Corp. “Positive sales results and strong consumer demand for our $1 ¼-pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value.”

Beginning October 19, the $1 ¼-pound Double Cheeseburger will be fully supported by a multi-tiered marketing campaign.
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