Industry News | June 8, 2009

Quiznos Asks: Where Do You Torpedo?

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Quiznos announced its new contest, "Where Do You Torpedo?", which gives consumers the chance to win $10,000 for demonstrating how to eat Toasty Torpedo sandwiches, whether in an unusual place or while doing an unexpected activity.

The Toasty Torpedos are served on extra-long, extra-slim ciabatta bread and wrapped in a sleeve that makes it easy to eat.

Beginning today, fans of the sandwich can upload pictures or videos showing where or how they've eaten a Toasty Torpedo sub to www.toastytorpedo.com, accompanied by a brief description and optional musical soundtrack. Visitors to the site register to vote whether an entry is "Mmmm... Toasty" or "Not Toasty," and are then automatically entered into a sweepstakes for a chance to win free Toasty Torpedoes for an entire year.

At the contest's conclusion, Quiznos will invite people to choose their favorite of the top ten entries as determined by user voting. The winner will be announced on August 3 and honored with a $10,000 cash prize, while all ten finalists will receive free Torpedoes for a year.

To inspire fans about how and where they might enjoy a Toasty Torpedo, Quiznos has released a short video detailing a cross-country Torpedo adventure, capturing real-life consumers eating Toasty Torpedoes in each of the 50 states. Created by Red Popsicle, producers of the documentary film "10 MPH," the video will be distributed online and available on www.toastytorpedo.com.

Quiznos is using social media channels to raise awareness of the contest, building upon its existing Facebook and Twitter presence. Quiznos has redesigned its Facebook page to offer contest information and updates, while the irreverent @QuiznosToaster Twitter persona is sending consumers on a virtual scavenger hunt, giving clues to find Quiznos gift cards hidden at locations around the country.

Inspired by the famous slim and tasty Italian and French baguette sandwiches served in Europe, the long, slender Toasty Torpedo sub comes in a specially designed paper sleeve created to fit the extended sandwich. With more than a foot of flavor and priced at only $4.00, these new sandwiches aim to set the standard for value, convenience and taste.