Industry News | February 23, 2009
Quiznos Gives Away 1 Million Free Subs
Starting today, Quiznos plans to give away one million free subs through its new, customized Web site, www.millionsubs.com. Unlike some free food promotions that restrict people to certain times and places, Quiznos' goal is to make it as simple as possible to receive a free sub. In less than a minute, visitors to the site can sign up and get a free sub coupon that can be used at any participating Quiznos location nationwide.
"Given the current state of the economy, we believe we should all be responsible for looking at our part of the world to understand how can we make it better," saya Rebecca Steinfort, executive vice president of marketing for Quiznos.
In addition, each day this March, Quiznos will award free subs for a year to one person as part of its "Making the World Better" campaign. Visitors to the site can nominate a personal hero by submitting a brief description (in writing or video) of their hero's contributions to making the world better. Quiznos plans to share stories received with everyone on the site and will reward outstanding nominees with free subs for a year to help inspire further great deeds.
The million sub giveaway builds on Quiznos' recently introduced "New Lower Prices Every Day" national campaign, championing the chain's new price reductions and menuboards.
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