Industry News | April 23, 2009

Quiznos Gives Employees Scooters to Emphasize New Slogan

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Quiznos introduced a new corporate slogan, “Move Swiftly With a Clear Purpose … Do It Today,” designed to encourage the organization to enhance its competitive edge by responding quickly to the demands of the current marketplace.

Founder and CEO Rick Schaden distributed scooters to employees, symbolizing the ability to adapt and act swiftly, which he asserted leads to better product innovation, customer satisfaction, and ultimately, franchise owner profitability.

“The ability to move quickly and execute on clear, strategic ideas is how we enhance our competitive edge,” Schaden says. “When we consider the marketplace, and especially the competitive space in which we operate, we have to be forward-thinking and act in a way that keeps us continually relevant to our customer.”

Schaden says the concept of moving swiftly extends to all facets of the business, whether addressing franchise owner needs, responding to customer requests, or bringing innovative ideas to market.

Quiznos’ most recent product innovation, the Torpedo, and its price point were designed based on consumer needs in the wake of a changing economy. The sandwich went from innovative thought to marketplace in an abbreviated timeline, and since its launch in mid-March, the Torpedo continues to drive double-digit same store sales increases.

“Our business can be challenging," Schaden says. "It’s competitive, and it comes with a unique set of pressures. But it’s also a fun, dynamic industry, and we have a lot of great people who really thrive in this environment. There is a high correlation between enjoying your work and producing outstanding results, and we want to be sure we continue to foster an atmosphere that encourages those successes.”

Quiznos marketing manager Jennifer Hensley said the slogan and its two-wheeled representation serve as motivation to address needs quickly and have some fun in the process.

“The scooter is a symbolic representation of what we are working hard to achieve--this idea of moving swiftly,” Hensley says. “It also shows me our executive team is thinking about us as employees, the way we get the job done and how to keep it fun and engaging.”

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