Industry News | July 23, 2009

Quiznos Offering $1 Subs as Recession Help

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Quiznos started a new promotion to coincide with its survey that says seven in 10 workers have lost workplace perks during the current recession. The promotion, called Toasty Toasty, allows customers to buy one of Quiznos’ sandwiches for themselves at full price and only pay $1 for a sub for a co-worker, a friend who was recently laid off, themselves, or anyone else.

Customers can choose from one of four subs and get a second sandwich of the same size and recipe for $1. The promotion includes the following sandwiches: the Classic Italian, Turkey Ranch & Swiss, Mesquite Chicken, and the Traditional.

“Quiznos feels the pain of today’s worker and wants to play a part in easing it,” says Trey Hall, Quiznos chief marketing officer. “We’re living in difficult times and have seen so many organizations freeze salaries, do away with bonuses, and eliminate such perks as on-site gyms, child care reimbursement, and holiday parties. While we can’t affect what workplaces do, we can help the average worker do more with less.”
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.