Industry News | July 15, 2014

Quiznos Promotes Catering with Gamified Content

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Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, announced that Quiznos selected the company’s interactive Challenge platform to engage with starving office workers everywhere. The “Feed Us, Quiznos!” campaign encouraged participants to play a game in which they shared photos showing why their office team is the hungriest for a catered lunch, courtesy of Quiznos.

Workers were encouraged to freshen up their office fare by participating in an interactive trivia quiz testing their knowledge of catering and upload photos of their office teams demonstrating why their hunger level could only be satisfied with catering by Quiznos. Participants voted for their favorite photo submissions, and the contender with the most votes was selected for a full-course meal from Quiznos’ delectable catering menu.

The “Feed Us, Quiznos!” campaign generated 21,285 engagements, 11,042 video views, 8,599 coupons downloaded, 14,651 store locator searches performed, and an average time spent by participants of 4 minutes and 9 seconds in the Challenge.  Most importantly, the campaign generated nearly 4,200 sign-ups for the company’s Q-Club program.

“As we continue to educate consumers about the variety of fresh ingredients and menu choices available for both on-site and in-store delivery, it was essential to deploy a clever, fun campaign showing why Catering by Quiznos is the obvious choice for gatherings of all kinds,” says Tim Krause, director of interactive and innovation for Quiznos. “We are impressed with the high level of engagement generated from the innovative ‘Feed Us, Quiznos!’ Challenge delivered by Dailybreak Media.”

Having worked with many of the country’s quick-service restaurants, Dailybreak Media employs a formula to drive higher levels of engagement and enhance consumers’ personal connection to a brand. As Quiznos expands its offerings from servicing in-store patrons to full, on-site catering services, the company needed an interactive approach to connecting with a targeted audience in a meaningful way, while also extending the time consumers interacted with their brand. Dailybreak Media’s native engagement platform provides a path-to-purchase via a self-select model that allows consumers to interact with brands on their own terms.

“These days, people aren’t just overworked—they’re hungry! That’s why the ‘Feed Us, Quiznos!’ campaign was such a joy to create, as it combines the best aspects of using gamified content to educate consumers while giving them an opportunity to connect with their friends and colleagues in a fun contest,” says John Federman, chairman and CEO of Dailybreak Media. “Quiznos recognized the need for a strategy that would not only generate awareness to its new catering options, but also create deeper connections with its target audience. We’re excited to have provided them with this proven platform that leverages native engagement.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.