Industry News | June 26, 2000
Quizno's Steps Up New Ad Campaign
Finally, after decades of award-winning food advertising, Freeman says he has found a product that lives up to its image. Quizno's ... It's that good is the tagline of 30- and 15-second spots scheduled to run on national networks and cable channels this summer. They debuted in national network prime time placements, including in Who Wants To Be a Millionaire.
In the "Dog" commercial, after a man unwraps his Quizno's Sub, his dog jumps up and steals the sandwich. A tug-of-war ensues, and the man finally succeeds in pulling most of the sandwich out of the dog's mouth. On his hands and knees, the man scoops the mutilated sandwich ingredients together and takes a big bite.
In "Trash Can," scheduled to air later this fall, a woman in a suit carrying a briefcase is walking on a downtown street when she spies a Quizno's sandwich wrapper in a trash can. As her male companion pleads with her to stop, she dives in and licks the wrapper clean.
Both spots end with a traditional hero shot?a Quizno's Sub coming through an oven, paying off the brand's "toasted" market distinction.
Food & Beverage
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