Industry News | February 4, 2011
Quiznos Strikes a Deal in India
Quiznos, pioneer of the toasted sandwich, announced that a master franchise agreement has been signed to open the first Quiznos location in India as part of the company’s international development initiative.
“At Quiznos, we are well-positioned for tremendous international expansion. With shifting demographics, a young upcoming population, and a growing affinity toward international brands among Indian consumers, our entrance into India represents an especially exciting opportunity for investment and growth,” says Lee Vala, international chief development officer.
Current plans call for the development of five Quiznos locations in India by the end of the year, the first of which is planned to open in May 2011. The chain will expand throughout Southern India, including Bangalor, Kochi, Chennai and Hyderabad. Arjun Valluri, a franchisee who has brought a variety of restaurants to Southern India, received the master franchising rights. Valluri plans to open at least 40 Quiznos locations in India at an accelerated pace.
“Mr. Valluri is an exceptional partner whose experience and expertise in the local market, combined with Quiznos unparalleled strategy for international growth and localization, will fuel Quiznos success in this rapidly emerging economy,” Vala says.
Store menus in India will feature the chain’s signature toasted sandwiches and flatbread Sammies, as well as its chef-inspired salads, sides, and desserts. The menu will also feature some local customization, including new sauces and dressings reflecting the flavors of traditional Indian cuisine, Indian grains incorporated into the bread, and a broader variety of vegetarian selections.
The locations in India will also offer coffee and yogurt to round out the menu and provide a complete dining experience typical of local customer preferences.
“There is a strong customer preference toward hot food in India, and Quiznos toasted sandwiches and unmatched quality made the brand a clear and compelling fit for this market,” Valluri says.
Over the next few years, Quiznos plans to grow the brand’s international footprint to more than 40 countries and territories, with target markets in Central and South America, Europe, the Middle East, and Southeast Asia.
Food & Beverage
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