Industry News | July 30, 2012

The Race is On at Cici's Pizza

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Cici's Pizza is kicking off its "Race for the CiCi's Cup" promotion today to get people to race into CiCi's. The promotion features a limited-edition Coca-Cola Racing Family beverage cup, as well as dine-in and to-go specials.

Through October 14, guests can race into participating CiCi's locations for "$5 Faves" each Monday-Thursday. During Happy Hour from 2-4 p.m., an adult buffet is just $5, including a regular drink. Guests also can take home a large, one-topping to-go pizza for just $5 anytime Monday-Thursday.

The 32-ounce limited-edition Coca-Cola Racing Family cup will be available every day with the purchase of a large beverage. The cup has a QR code linking to exclusive videos of the Coca-Cola Racing Family. 

"It's racing season, and we decided to have some fun with it and partner with the Coca-Cola Racing Family to offer our guests, many of whom are racing fans, yet another reason to come in and enjoy CiCi's custom buffet and family atmosphere," says CiCi's Pizza Chief Marketing Officer Nancy Hampton. "Our $5 Faves make it super affordable for families to enjoy a great meal together." 

On September 6, participating CiCi's location will host a one-day Race for the CiCi's Cup guest appreciation event with special $2.99 pricing on its endless buffet featuring pizza, pasta, salad, soup, and dessert.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.