Industry News | October 19, 2012
Raising Cane's is Raising Money for Kidd's Kids
Raising Cane’s Chicken Fingers announced that it had raised well over $30,000 for the Kraddick Foundation from its nationwide fundraising efforts in support of the Kidd’s Kids program.
Cane’s donation pushes the total amount raised for the charity well above any amount collected in one day in its 21-year history.
The exact total, which includes donations made by generous Cane’s customers, along with 15 percent of the net proceeds from participating restaurants nationwide, will be revealed next week at a special check presentation in Dallas.
This year, Raising Cane’s was designated as the first and only national collection point for donations to Kidd’s Kids, the charitable initiative founded by nationally syndicated radio and television personality Kidd Kraddick.
More than 100 participating Raising Cane’s restaurants nationwide collected donations from customers in support of Kidd’s Kids Day. In addition, participating restaurants pledged to donate 15 percent of net proceeds from the day’s sales to the charity.
“We are proud to be the first national partner collecting donations for Kidd’s Kids,” says Todd Graves, founder and CEO of Raising Cane’s. “And we’re especially grateful to our customers for joining with us to raise more than $30,000 for this very special cause.”
Kidd’s Kids, a program of the Kraddick Foundation, was established in 1991 with the hope of making a difference in the lives of terminally and chronically ill children.
Each year, Kidd's Kids offers five amazing days of suspended reality to children whose lives have been ravaged by disease, with an all-expenses paid dream vacation to Disney World for the kids and their immediate family.
On October 17, Raising Cane’s customers were given the opportunity to make a donation to Kidd’s Kids in increments of $1, $5, and $10. Those donations were added to 15 percent of net proceeds from sales made on Kidd’s Kids Day at participating restaurants.
“What Todd and his incredible crew at Raising Cane’s have done is simply amazing,” says Kraddick, host of the most-listened-to contemporary morning show in America. “I’m blown away by their generosity and commitment. And the really cool thing is, they’re planning even more for Kidd’s Kids that we haven’t even announced yet.”
Kidd’s Kids Day was the second major initiative Raising Cane’s has undertaken for the charity. On June 6, the rapidly expanding chicken fingers chain hosted Kidd’s Kids Dine-in Day, during which every child involved with the charity nationwide was invited to eat free at their nearest Cane’s all day, along with the rest of his or her immediate family.
The same day, Graves presented the company’s first check to the Kraddick Foundation in the amount of $10,000.
In addition, during its national operators conference in July, Cane’s crewmembers stuffed more than 1,000 “glam bags” that were then distributed to chronically ill girls in 21 hospitals across Texas and Louisiana as part of the Kraddick Foundation’s Glamour Squad initiative.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
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