Industry News | September 13, 2001

Rally's Awards Seventh New Car

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Priscilla Cry, general manager of the Rally's Hamburgers restaurant located in Jackson, Mississippi, has been presented with the seventh of 16 cars and trucks that are to be awarded through Checkers Drive-In Restaurants, Inc.'s 'You Gotta Drive to be a Winner!' contest, part of the company's 2001 Manager Incentive Program.

The incentive program promotes food quality, customer service and sales performance among the more than 850 Checkers® and Rally's® brand restaurants nationwide. Both franchised and company-owned restaurant managers compete for the monthly prize of a new automobile.

"At Checkers/Rally's, we understand that our managers are instrumental in operating restaurants where service, quality, and performance are world class," said Richard S. Turer, Vice President of Marketing. "Our 2001 Manager Incentive Program allows us to recognize our top performing managers and publicly acknowledge that their hard work is directly contributing to our overall success."

Checkers Drive-In Restaurants, Inc.recently reported its record fifth consecutive profitable quarter, and Turer said the dedication of its restaurant managers throughout the country has been essential to that achievement.

"Checkers/Rally's is experiencing rapid growth in our customer base and we are winning in our segment because of our commitment to offering customers delicious, high-quality meals in a fast, customer-focused manner. Our general managers are responsible for seeing that commitment through to fruition in every one of our stores, and Priscilla Cry's enthusiasm and dedication have made her an exceptionally successful manager. I am honored to present her with the seventh of 16 cars we will be awarding through our Manager Incentive Program," added Mr. Turer.

'You Gotta Drive to be a Winner!' is a year-long incentive program that recognizes the managers of restaurants that make the most dramatic improvement in sales performance during each sales period. A 2001 Ford Focus is awarded each sales period to a manager from the 50 top restaurants. At year's end, a random drawing of all qualifiers that have not yet won will award an additional four new Ford Escapes.

Priscilla Cry credited her crew for the success that their Jackson restaurant has achieved. "I am delighted to have been selected for this fantastic award. Every day our entire team works hard to deliver high-quality food in a fast, customer-friendly environment, and their efforts have made our store one of the top performers in the Checkers/Rally's organization," said Ms. Cry.