Industry News | February 19, 2014
Rational Implements Interactive Platform for Chefs
The new ClubRATIONAL has been online since January. The interactive platform for professional chefs is full of new suggestions, useful functions, and is particularly user-friendly.
There is much to discover for ClubRATIONAL members online right now. "We have included ratings for new recipes, which Club members can review, add to, or share with colleagues on Facebook and Twitter," explains Elke Voss, communications expert at Rational.
Another novelty is that members can collect their favorite recipes in cookbooks. "This helps our Club users find their personal favorites quicker," Voss says. Users can now choose from more than 3,000 recipes. That is twice as many compared to six months ago.
Club members can still also upload their own recipes. There are now even reward points, called badges, for doing so. The more active a Club user is, the more badges they receive. For example, there are also badges for new Club members, RATIONAL CookingLive invitations and users can register to participation in a free one-day Academy RATIONAL seminar.
Registering is now much simpler. Anyone who wants to join ClubRATIONAL now only needs to provide a name, an e-mail address and set a password. "It's even easier for Facebook users," Voss says. "They can register via their Facebook account with a single click."
For those who do not want to spend too long clicking on too many links can now view all Club content, which is summarized on a "Discover" page. Every day, users will always find new tips, information, recipes, or videos about Rational and professional kitchens.
"This mainly appeals to those who want to browse around in the Club when out and about," reports Voss. "For them, we have also optimized the view so that they can orientate themselves around our Club even quicker from their smartphones or tablets." In March the relevant app will also become available.
ClubRATIONAL is available in 11 languages and has nearly 50,000 members.
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