Red Mango, named one of the Fastest-Growing Franchises of 2013 by Entrepreneur magazine, celebrated an award-winning year for franchise development in 2013. The chain surpassed 270 locations, which includes units across 30 states and 43 international sites throughout Mexico, Uruguay, and El Salvador.
Red Mango celebrated the addition of more than 40 new franchisees to the system, the opening of 60 new stores, and entry into the states of Michigan and Kentucky.
“It was another year of exciting growth for the Red Mango brand,” says Dan Kim, founder of Red Mango. “We reached new milestones with our national and international presence, we expanded the menu, and we launched our exciting new Red Mango Café concept. We continue to push the boundaries of our category with a fantastic team of amazing franchisees, licensees, and the most dedicated corporate staff in the industry.”
The expansion included aggressive growth in non-traditional locations, such as airport debuts for Red Mango at San Diego International Airport and Philadelphia International Airport and more than 20 campus openings including Duke, St. John’s, Miami, Baylor, and Stony Brook universities.
In 2013 Red Mango also expanded its menu options to offer a wider variety of smoothies, dairy-free Skinny Sorbetos, and frozen Greek yogurt.
The year ended with the introduction of a new Red Mango Café concept and a development deal for Puerto Rico. Plans in Puerto Rico include opening five restaurants in 2014. The Red Mango Café concept, which will continue to expand in the U.S. in 2014, features a variety of fresh made healthy items on the menu, including flatbreads, wraps, and salads, all with less than 500 calories. The menu also includes fresh squeezed juices and more flavors of all-natural smoothies.
In addition to physical advances, the company also expanded its online presence with the launch of the Red Mango app. Also, Kim was awarded the 2013 Digital Executive of the Year award at the first-ever RIZMY Awards for restaurant leaders in Phoenix. The award honored the chain’s growth in record time with a combined social and digital reach of more than of 1.3 million fans.