Industry News | June 15, 2011

Red Mango Craves Spoonable Smoothies

Red Mango, the fastest growing retailer of yogurt and smoothies, announced the expansion of its menu with the introduction of its new Spoonable Smoothies, wholesome anytime meals you can eat with a spoon, and its new Mealworthy Smoothies.

The launch signals the next step in the evolution of the brand as a destination for both frozen yogurt and smoothies. By adding these new healthy meal alternatives, Red Mango is giving calorie-conscious customers even more quick and portable dining options that are both delicious and nutritious.

Available nationwide, Red Mango's Spoonable Smoothies are offered in three flavors: Spoonable Strawberry Banana, Spoonable Mango Banana, and Spoonable Mango Pineapple. Red Mango's Mealworthy Smoothies, which are revitalizing function-focused blends made with hearty and wholesome ingredients such as all-natural creamy peanut butter and organic pumpkin flax seed granola, are offered in four flavors: Strawberry Banana Protein, Banana Peanut Butter Protein, Orange Pineapple Energizer, and Orange Mango Protein. All Red Mango smoothies are made with fresh fruit that's never frozen and sweetened with all-natural zero-calorie stevia.

"Our new Spoonable and Mealworthy Smoothies provide our customers with portable meals that are undeniably delicious and nutritionally balanced," says Dan Kim, founder of Red Mango. "They also represent our commitment to offering the healthiest, best-tasting, and most innovative fresh fruit smoothies, just like we have with our award-winning frozen yogurt."

As a special introduction, Red Mango will offer all Spoonable and Mealworthy Smoothies for only $2 each, regularly priced at around $4.50 to $5.00. The promotion will be available nationwide June 15 – 18 at participating Red Mango stores. The first 1,000 customers who order a Spoonable or Mealworthy Smoothie at participating stores starting on June 15 will also receive a free limited edition Red Mango "love" decal sticker.

Similar to Red Mango's Fruit & Yogurt and Power Smoothies, which the company launched last summer, the new Spoonable and Mealworthy Smoothies serve up quick and satisfying meal options that offer all of the health benefits of fresh fruit, organic granola, protein, Red Mango yogurt, and GanedenBC30 (Bacillus coagulans GBI-30, 6086) a patented type of probiotic exclusive to Red Mango that has been shown to support a healthy immune and digestive system.

Spoonable and Mealworthy Smoothies join Red Mango's all-natural line of more than 40 nonfat frozen yogurts flavors, fruit & yogurt parfaits, smoothies, and probiotic iced teas and lemonades, none of which contain any artificial ingredients or preservatives. The frozen yogurt flavors include Original, Pomegranate by POM Wonderful, Madagascar Vanilla, Dark Chocolate made with Ghirardelli, and the newest flavor Raspberry Cheesecake, all at around 100 calories per 1/2 cup serving.