Industry News | December 2, 2011
Red Mango Expands to Mexico in Deal with Cinemex
Red Mango is expanding to Mexico. Today, the Dallas-based chain and one of America's fastest-growing yogurt and smoothie brands announced its first international franchise agreement in an exclusive deal with Cinemex, the leading national chain with 184 movie theaters operating across Mexico.
Cinemex will own and operate the Red Mango franchise with a goal of making Red Mango the leading frozen yogurt brand in Mexico.
Details of the announcement include introducing Red Mango kiosks immediately into movie theaters while also developing an undisclosed number of freestanding stores.
"This is a major milestone, and I am especially pleased that we are expanding Red Mango internationally from the U.S. with one of the world's great companies," says Barry M. Barron Sr., chief executive officer of Red Mango.
"Cinemex brings resources that make them an experienced partner for rapid and high-quality development in Mexico. It is a perfect way to launch our efforts to expand the brand internationally."
Recognizing the rapidly growing market for healthy frozen yogurt in Mexico, Cinemex Commercial Director Jaime Rionda researched Red Mango and the chain's popular rise through the U.S., and was attracted to the brand, the concept design, and the taste of its all-natural, nonfat frozen yogurt and fresh fruit smoothies.
"In all our endeavors we strive to be the leader and to provide the best offering in the market," Rionda says. "We are achieving that with our coffee concept, Cafe Central, and we intend to achieve that in the frozen yogurt and smoothie category with Red Mango.”
Cinemex is building the leading entertainment and food concept company in Mexico.
The first Red Mango locations are expected to open in Mexico City beginning 2012.
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