Industry News | October 21, 2009

Red Mango Eyes Atlanta

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Red Mango announced that it will begin awarding franchise agreements in Atlanta as part of an aggressive national expansion campaign. The company plans to open some 20 stores in the area over the next five years.

"We're experiencing the strongest franchise growth in our company's history, and Atlanta is the perfect market to add to our network," says James Franks, vice president of franchising for Red Mango. "Despite the economy, the interest in our business and delivering on our brand promise for health, taste, and style only gets bigger."

Red Mango launched a national franchise program in 2009 to answer growing consumer demand for a healthy food option that has resulted in some 40 franchise signings with a commitment of 209 new locations to date. The popularity of the brand's signature tart frozen yogurt with the support of a seasoned management team have put the company on track to reach as many as 550 locations across the country in five years.

"Our slogan to 'Treat Yourself Well' has made a real impact, delivering a product that not only tastes great but is good for you too," Franks says. "The franchisees we've attracted who are passionate about delivering that to the marketplace have helped Red Mango grow from coast to coast. It has been a huge win-win situation for our business and for customers across the country."

Red Mango opened its first store in Los Angeles in July 2007 and has grown to almost 60 locations across 14 states.