Industry News | August 6, 2012
Red Mango Releases Lemonade Fro-Yo for Summer
Red Mango, America’s 2011 No. 1 Zagat-rated frozen yogurt and smoothies chain, invites the whole family to cool off in style this summer with its new Lemonade frozen yogurt and Frozen Lemonade Chillers, now available nationwide.
Labeled as “shockingly sweet and tangy,” the Lemonade frozen yogurt and Frozen Lemonade Chillers are blended with the signature all-natural and award-winning Red Mango non-fat yogurt.
The chiller beverages, served in 16-ounce and 20-ounce sizes, are available in three flavors: Frozen Lemonade, Frozen Strawberry Lemonade, and Frozen Pomegranate Lemonade.
“Creating these flavors, as a frozen yogurt and as a drink, made me feel like a kid again,” says Dan Kim, founder and chief concept officer at Red Mango. “The power of lemon is its range for childhood excitement as well as adult sophistication. That’s exactly what I want customers to experience when they enjoy a taste they love and remember in a new, healthful, fun, and delicious way.”
And nothing says excitement like a summer blockbuster to go with it. The frozen treats debut alongside “ParaNorman,” releasing nationwide in 3D from Focus Features on August 17 and being promoted in Red Mango stores for the whole family to enjoy.
The movie is the new stop-motion-animated comedy thriller from LAIKA Studios and Focus, the companies behind the hit “Coraline.”
From August 6–September 17, while supplies last, all participating Red Mango locations will give customers $5 of Hollywood Movie Money for every $10 spent at Red Mango.
“‘ParaNorman’ was the perfect movie to partner with for our Lemonade line up of frozen yogurt and chillers,” Kim says. “They both celebrate the creativity, imagination, and thrills we have as kids, which we keep with us for a lifetime. The movie and our menu are fun entertainment at its finest.”
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