Industry News | June 25, 2013
Red Mango Rolls Out New Super Biotic Smoothies
Red Mango, one of the fastest-growing retailers of all-natural frozen yogurt and fresh fruit smoothies, is launching this week a national rollout of an expanded menu that features 22 brand new probiotic smoothies in four lifestyle-centered categories:
Body Balance: Flavorful and functional yogurt smoothies formulated with beneficial boosts, such as The Pomegranate Protector and The Honey Badger Fat Burner.
All Fruit Harmony: Refreshing dairy-free and soy-free smoothies made only with fruit, juice and ice, such as The Berry Medley Hibiscus and The Strawberry Sonata.
Twisted Fruits: Smooth and creamy signature yogurt smoothies offered in new and innovative fruit-forward flavors.
Just Kidd'n: Naturally delicious, snack-sized fruit and yogurt smoothies, blended just for kids.
The new smoothies, which will join the company's existing selection of Fruit & Yogurt, Poppin' Boba, Spoonable and Mealworthy Smoothies, will be introduced as part of the “Red Mango Summer of Super Biotic Smoothies”, a marketing campaign designed by the company to highlight both the company's new smoothie offerings, as well as the patented probiotics in Red Mango yogurt and smoothies that are stronger and more effective than the generic probiotics commonly found in ordinary yogurt.
"At Red Mango, we fortify all of our frozen yogurt and yogurt-based smoothies with a special type of probiotics called Super Biotics," says Dan Kim, founder and chief concept officer of Red Mango. "They're super because unlike the extremely fragile probiotics in most ordinary yogurt, Super Biotics have been clinically proven to survive the strong acids in our stomachs so that they can actually do their job keeping our digestive and immune systems healthy when we eat right and exercise too."
The new Super Biotic Smoothies will more than double the company's current offering of 14 smoothie flavors. "The fact that we now offer twice as many fresh fruit smoothies as before speaks to our ongoing commitment to growing the yogurt and smoothie industry, and taking it to higher levels with superior standards," continues Kim. "Fans of Red Mango are really going to love these new smoothies not only because of their unique Super Biotic health benefits, but also because we made sure that they're fun, innovative, and extremely flavorful."
Red Mango is also introducing a brand new line of smoothie boosts that have been formulated to meet the nutritional and dietary needs of today's health-conscious consumers who find it increasingly important to embrace a wholesome, well-balanced diet. In addition to the protein, energy, immunity and multivitamin boosts currently available, Red Mango has added four new boosts which have been formulated with natural, wholesome and innovative ingredients:
Metabolic Fit 360: A proprietary blend of protein, calcium, and African Mango; shown to help reduce body fat, support metabolic balance, and promote healthy weight management.
Dark Chocolate Mate: Finely ground, Brazilian roasted mate and dark chocolate; a delicious, rich, low-calorie flavor which also supplies a nice dose of antioxidants.
Tropical Hibiscus: Finely ground, premium Nigerian hibiscus blossoms infused with natural pineapple and lychee; a bright and tropical low-calorie flavor and antioxidant boost.
Green Tea Acai: Finely ground, premium green tea with acai berries, the Amazonian superfruit; a low-calorie antioxidant boost made with the best ingredients.
To celebrate the launch of the Red Mango Summer of Super Biotic Smoothies in a fun and memorable way, each participating Red Mango store will be giving away limited-edition Super Biotic and superhero-themed memorabilia to the first 250 guests who order a Red Mango smoothie on Saturday, June 29, 2013. "We're big fans of superheroes and ninjas here at Red Mango, so we decided to bring them to life for the introduction of our Super Biotic Smoothies," says Kim. "If you're wondering what we'll be giving away, you'll have to stop by a Red Mango store on June 29… or look for leaks that just might surface on Facebook and Twitter!"
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