Industry News | December 29, 2006

Red Robin Gourmet Burgers Launches New Web Site

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Red Robin Gourmet Burgers, Inc.,has launched its newly renovated web site, www.redrobin.com. Some of the new features of the site include streaming media and animations; Unbridled Acts of Kindness, or UBA's; a restaurant locator; a My RR applet; and restaurant-specific menus.

"We have created a robust web site that encourages our guests to experience our family-friendly atmosphere online," says Jerrod Janakus, vice president of creative branding at Red Robin. "The new features of the site allow guests of all ages to easily make a personal connection with Red Robin."

The new web site also incorporates some of the most popular features of the previous site, including "The Customizer," which allows guests to build gourmet burgers that fit their individual tastes. In addition it also features an area to sign up for the Red Robin eClub as well as career, investor, and media information.

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