Industry News | April 23, 2007
Red Robin Names New CMO
Lintonsmith will be responsible for leading the development and execution of Red Robin's brand and marketing strategies and activities including national advertising and promotions, franchisee marketing, media buying and public relations. She will also manage Red Robin's internal marketing team and several outside agencies. Lintonsmith will report to Dennis Mullen, Red Robin's chairman and chief executive officer.
Lintonsmith is a seasoned marketing executive with nearly 20 years experience building world class brands. Before joining Red Robin, she was vice president and general manager for WhiteWave Foods' Horizon Organic brand, a $400 million business. Previous to WhiteWave, she served as vice president of global marketing with Western Union, a $4 billion leader in consumer-to- consumer money transactions. Lintonsmith also spent more than five years with the Coca-Cola Company and seven years with Pizza Hut Inc. in various marketing positions.
"Susan is a dynamic marketing leader with a solid record of delivering results for some of the world's most respected brands," said Mullen. "Susan also is joining us at an ideal time as we continue our aggressive growth of the brand and enter new markets nationwide."
A Denver native, Lintonsmith received her bachelor's degree in business administration from the University of Notre Dame and her master's of business administration from Indiana University.
Red Robin Gourmet Burgers, Inc.,(www.redrobin.com), founded in 1969, is a casual dining restaurant chain that has more than 360 Red Robin(R) restaurants located across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.
Food & Beverage
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