Industry News | March 6, 2012

Reel In a Good Deal at Culver's During Lent

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Culver’s serves the finest North Atlantic Cod, hand-battered to order only after guests order and prepared crispy golden on the outside, tender flaky on the inside. Today, Culver’s announced the launch of its new “Catch of the Day” instant win promotion to celebrate this guest favorite from the icy waters north of the Artic Circle.

“‘Catch of the Day’ is a fun opportunity to share our excitement for fish favorites during Lent while offering guests the chance to win a free North Atlantic Cod Sandwich,” says David Stidham, vice president of marketing for Culver Franchising System Inc. “We are lucky to have so many guests who enjoy our fish.”

Lucky fishers will reel in a free North Atlantic Cod Filet, $1 off a Value Basket, or $1 off a Dinner. When a guest doesn’t hook a deal, they’re served up a fun fact about Culver’s North Atlantic Cod or a light-hearted joke. Guests can play three times daily for a chance to reel in savings until March 19.

In addition to North Atlantic Cod, Culver’s offers Northwoods Walleye for a limited time during the Lenten season. Just like the cod, the Northwoods Walleye is hand-battered and cooked after the guest orders to ensure the ultimate fresh flavor. Both fish are offered as a sandwich, a Value Basket or as a Dinner.