Industry News | September 20, 2011

Reggie Bush Carries the Ball for Pizza Hut

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A blockbuster trade was made official when football star running back Reggie Bush was traded for a $10 pizza in a new ad from Pizza Hut. The new spot heralds the return of the $10 Any pizza deal from Pizza Hut: any size, any crust, any toppings for just $10.

"With taste and value that crush the competition, Pizza Hut is the only pizza worthy of being traded for a star like Reggie Bush," says Kurt Kane, chief marketing officer at Pizza Hut. "Consumers are becoming increasingly value-conscious and we're satisfying their craving for a hot deal by bringing back $10 Any. It's game time at Pizza Hut.”

In the new ad developed by The Martin Agency, Reggie Bush joins two fantasy football owners on a couch only to discover one owner has traded him in exchange for a $10 supreme pizza from Pizza Hut. In the end–after tasting the goodness of the $10 Supreme pizza loaded with pepperoni, sausage, beef, mushrooms, red onions, and green peppers–Reggie gives props to the fantasy owner on his smart trade.

For more, including behind the scenes outtakes with Reggie, visit youtube.com/pizzahut. Reggie is the first pro football player to star in a Pizza Hut commercial in more than a decade.

The Legendary $10 Any Deal

For 10 bucks, pizza fans will be able to pick any size pizza they want, select from more than a dozen topping options, and choose from the Pizza Hut signature crusts, including Pan Pizza, Hand-Tossed Style Pizza, and Thin 'N Crispy Pizza. For an additional charge, customers can enjoy Pizza Hut's signature crust, Stuffed Crust Pizza. Pizza Hut's $10 offer will be available for a limited time and no coupon is required. This marks the first time in more than a year that the $10 Any deal has been available nationally.