Industry News | April 22, 2013
Report Finds Starbucks is Top Quick Serve for Q1 2013
Starbucks is the top quick service restaurant brand with $166 million of Impact Media Value according to General Sentiment’s Q1 2013 QSR MediaMatch. Taco Bell ($89 million), Chipotle ($51 million) and Kentucky Fried Chicken ($36 million) remained in the top four. Burger King ($33 million) rounded out the top five, moving up one place while McDonald’s ($29 million) and Pizza Hut ($21 million) each dropped a spot.
Food & Beverage
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