Industry News | July 16, 2014

Restaurateur Brothers Launch Fast Casual RapiDOUGH Pizza in PA

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RapiDOUGH Pizza Pies, the newest addition to Providence Town Center in Collegeville, Pennsylvania, serves hand-crafted pizzas, calzones, and salads with locally sourced ingredients and house-made cheeses. Local restaurateurs and brothers Nick Farrell, owner of Sovana Bistro in Kennett Square, Pennsylvania, and Tom Farrell, owner of The Classic Diner in Malvern, Pennsylvania, created the new restaurant concept, which combines fresh ingredients with rapid food preparation for a modern pizza parlor dining experience.

“RapiDOUGH Pizza Pies simplifies the restaurant experience without compromising on food quality or personalized service,” says co-owner Nick Farrell. “We use only the finest ingredients to make our homemade dough, sauces, cheeses, and dressings, delivering a fresher and healthier alternative to your typical pizza.”

Customers create their own meals or choose from the many house creations using intuitive ordering software at iPad kiosks. The electronic ordering provides consistent food delivery to the table in about 5 minutes.

“We designed an interface to streamline the ordering process while also offering diners the ability to customize their orders,” says co-owner Tom Farrell. “The ordering kiosks essentially eliminate wait time to place an order, allowing us to promptly serve meals even during peak hours.”

Located near the Movie Tavern in the Providence Town Center, RapiDOUGH Pizza Pies menu features brick oven pizza pies and calzones with Mozzarella, basil, and a choice of red, white, or green sauce for $8. Salads start with seasonal lettuce and a choice of house-made dressings for $7. A number of fresh toppings are available to add to a pizza, calzone, or salad for an additional charge. All natural drinks are sourced by 3rd Coast Soda Co., dispensing a healthier alternative to traditional sodas.

 

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