Industry News | August 6, 2013

Rita’s Celebrates Frozen Custard Day this Week

Rita’s Italian Ice announced it will celebrate National Frozen Custard Day this Thursday, August 8, 2013. Guests who visit Rita’s and make a purchase on National Frozen Custard Day, August 8, will earn a double punch on their Rita’s Rewards mobile card, which rewards guests for their loyal purchases. Guests can download Rita’s Rewards via the Rita’s Ice app by visiting Guests who haven’t tried Rita’s Frozen Custard are encouraged to taste a free sample at any Rita’s location.


Rita’s Facebook Fans can also celebrate National Frozen Custard day by entering Rita’s “Oh My Custard” contest for their chance to win free custard for a year. One lucky Facebook fan who “Shares their Love” of Rita’s Frozen Custard, will win 52 complimentary Frozen Custard coupons.


“Cup or Cone? Either way our smooth, creamy Old-Fashioned Frozen Custard is sure to make guests happy on National Frozen Custard Day,” says Laura Lazar, senior vice president of marketing, Rita’s. “Guests can add unlimited toppings of sprinkles, hot fudge, or caramel and make a Frozen Custard Sundae that is out of this world, or enjoy our Frozen Custard in one of our signature combination treats including our Gelati, Blendini, and Misto.”


Known for its Italian Ice, Rita’s is also known for its premium Old Fashioned Frozen Custard, which was rated #1 Best Ice Cream/Custard by ZAGAT in 2012. Rita’s famous Old-Fashioned Frozen Custard is available in a variety of flavors including Chocolate, Vanilla, Coffee, Strawberry, Orange Cream, and a new Light Vanilla Custard. Other examples of treats Rita’s has on its menu are Frozen Custard Cakes and Custard Cookie Sandwiches.