Industry News | April 13, 2012

Rita’s Italian Ice Debuts Red Velvet Flavor

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Rita’s Italian Ice announced its newest flavor, Red Velvet Cake Cream Ice, which debuted in stores Friday, April 6, 2012. This new rich and creamy ice has the flavor of red velvet cake, and is a limited time offering. 

Additionally in April, Rita’s Italian Ice will feature The Great Blendini Event, which offers guests 50 percent off Blendinis from 5-7 p.m. beginning Wednesday, April 11, through Sunday, April 29.  

Rita’s new Red Velvet Cake Cream Ice will be available at all Rita’s Ice locations from April 6-29, 2012. 

“Our new Red Velvet Cake Cream Ice tastes exactly like a delicious piece of cake,” says Jonathan Fornaci, chief executive officer, Rita’s. “It’s a rich, decadent flavor sure to delight cake lovers everywhere!”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.