Rita’s Italian Ice raised $300,000 for long-time partner Alex’s Lemonade Stand Foundation (ALSF), a national nonprofit dedicated to finding cures for kids with cancer. A check presentation will take place Wednesday, July 30, at 9:30 a.m. at Rita’s Cool Support Center, in Trevose, Pennsylvania, with Liz and Jay Scott, Alex’s parents and co-executive directors of ALSF, accepting the donation from Jeff Moody, Rita’s chief executive officer. Childhood cancer survivors and their families will be in attendance and will learn how to make and scoop Rita’s Italian Ice following the check presentation.
Throughout the month of June, thousands of guests from Rita’s locations across the country contributed to the fundraiser by adding their name to a paper lemon for $1. The paper lemons created a "Wall of Hope" at each store to demonstrate the local community's support of ALSF, with the funds going toward Rita’s “Fund of Hope,” a travel fund endowment that will help families with children battling cancer travel to receive the treatment that can help save their lives. Rita’s has donated over $3.9 million throughout the past nine years, including $300,000 this June.
“We’re proud to support ALSF and the fight against childhood cancer for our 9th year in a row,” says Jeff Moody, CEO of Rita’s. “The support toward ALSF from Rita’s guests, franchisees, and treat team members this past June was simply amazing, and I am thrilled to present ALSF with $300,000 on behalf of the entire Rita’s community.”
Since 2006, Rita’s has been a top corporate fundraising partner of ALSF with their system-wide annual paper lemon campaign and other local fundraising initiatives. Rita’s in Boyertown, Pennsylvania, who has collectively raised over $117,000 over the years, held their 9th annual Head Shaving Event in June to honor children battling cancer. Rita’s in Rochester, New York, raised over $50,000 this year alone, with help from their local community, and broke Rita’s record for highest annual store contribution to date.
“We are amazed at the continued support year-after-year from Rita’s, their franchisees, treat team members, and guests,” says Jay Scott, Alex's father and co-executive director of ALSF. "We couldn’t do what we do without their passion and effort, and we sincerely thank them for their generous contributions toward helping children with cancer."
In honor of the foundation’s namesake, the late Alexandra “Alex” Scott, Rita’s renamed its Lemon Italian Ice flavor to Alex’s Lemonade. Lemon, one of Rita’s original Italian Ice flavors, is still one of the company’s most popular flavors today.