Industry News | July 24, 2012
Rita’s Scores Touchdown at N.J. MetLife Stadium
Rita's Italian Ice announced today it has agreed to serve Rita's Italian Ice and custard exclusively at MetLife Stadium in New Jersey.
"We are thrilled to be able to offer Rita's Italian Ice to the attendees and sports fans at MetLife Stadium," says William Bori, Rita's new franchisee.
The 82,500-seat, open-air stadium is home to the NFL's New York Football Giants and New York Jets, as well as Super Bowl XLVIII in 2014. MetLife Stadium boasts attendance of more than two million guests annually.
"Both Jets and Giants fans will now be able to watch their favorite team while eating their favorite Italian Ice," Bori says.
In addition to Giants and Jets home games, MetLife Stadium hosts dozens of topnotch concerts, festivals, international soccer, and college sporting events each year.
"We are thrilled to have Rita's Italian Ice served at MetLife Stadium to give attendees a quality brand they know and love," says Jonathan Fornaci, chief executive officer of Rita's. "Our treats add variety to the food options served and offer a delicious local favorite to all Jets and Giants fans!"
Recently acquired by Falconhead Capital, LLC in New York, Rita's Italian Ice has been aggressively expanding in its core markets in the U.S. as well as internationally. The development of this innovative and comprehensive multiple sports venue deal was aided by Falconhead's deep relationships and extensive network in the sports and media industries in which it holds significant portfolio investments.
"This is a breakthrough accomplishment for Rita's," says Thomas Christopoul, executive xhairman of Rita's and operating partner of Falconhead Capital. "The opportunity to serve our exceptional products to millions of fans in our core market and build our brand nationally through a close association with these world class teams and venue is nothing short of groundbreaking."
The partnership agreement also provides for key promotional placement including suite catering distribution and fan exposure at the venue and via the web all year around.
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