Rita's Italian Ice will celebrate its 21st Annual "First Day of Spring Free Ice Giveaway," as well as its "First Taste of Spring" Instagram and Twitter photo contest on March 20, 2013.
All guests will receive a complimentary ice in a limited-edition First Day of Spring cup to celebrate the annual milestone.
Guests can choose from more than 65 flavors of Rita's Italian Ice, made fresh daily with real fruit. Flavors include Mango, Cherry, Alex's Lemonade, Swedish Fish, Cotton Candy, and more.
To capture the fun of Rita's First Day of Spring celebration, the brand is encouraging fans to photograph their "First Taste of Spring" at Rita's with an Instagram and Twitter photo contest.
One lucky contestant will win free ice for a year, and runners up will win other prizes from Social Print Studio.
To enter the photo contest, guests must follow Rita's on Twitter @RitasItalianIce and/or Instagram (@ritasice), and hashtage their entries with #ritasfirstdayofspring. Photos submitted will be judged based on creativity, originality, and how well a fan showcases his or her first taste of spring at Rita's.
Rita's Instagram and Twitter contest begins March 20 at noon and ends at midnight on March 22, 2013. Winners will be notified on March 27 and announced on March 29, 2013.
"We are excited to celebrate our 21st Annual First Day of Spring and invite our fans to enjoy some happiness in a cup," says Jonathan Fornaci, Rita's CEO. "We want all our guests to take a photo of their First Taste of Spring and enter our Instagram and Twitter contest for a chance to win cool prizes."