Industry News | February 10, 2014

Rita's Introduces New, Chocolate-Themed Treats

Rita’s Italian Ice, one of the world’s largest Italian Ice concepts with over 600 stores, has introduced its newest creation, Mocha Cream Ice, which is now available at all participating Rita’s through February 23. Rita’s has also created a chocolate and coffee lover’s dream come true, the Chocolate Dreams Blendini, made with new Mocha Cream Ice, Old-Fashioned Chocolate Frozen Custard, and HEATH English Toffee Chunks. Also fans can enter Rita’s “Chocolate Lover’s Sweepstakes” for a chance to win prizes including a five pound Hershey’s chocolate bar and Free Rita’s Ice for a year.

 

Rita’s new Mocha Cream Ice is a rich, creamy blend of coffee and chocolate flavors, and is made fresh daily at each Rita’s location. Guests can have the new Mocha Cream Ice served in any of Rita’s signature combination treats such as a Gelati layered with Old-Fashioned Frozen Custard, or in the new signature Chocolate Dreams Blendini.

 

February is the time for chocolate, and our new Mocha Cream Ice is sure to be a chocolate and coffee lover’s dream come true,” says Laura Lazar, Rita’s senior vice president of marketing. “We invite guests to try the amazing new Mocha Cream Ice and enjoy it in any of our delicious signature combination treats, including Gelati, Misto, or the new Chocolate Dreams Blendini.”

 

Fans can enter Rita’s “Chocolate Lover’s Sweepstakes” online, via Rita’s Facebook or Twitter, for a chance to win prizes through February 23. One winner will be chosen on February 24 to receive free Rita’s Ice for a Year and a five pound Hershey’s bar. Ten random winners will be selected throughout the contest to receive Rita’s and Hershey’s prize packs.

 

Rita’s Milkshake of the Month is aimed at Chocolate Lovers. Rita’s new Chocolate HEATH Milkshake is made with Old-Fashioned Chocolate Frozen Custard and HEATH English Toffee Chunks. Rita’s trio of Chocolate Lover’s Cool Treats are available now through February 23 at all open Rita’s locations.