May 25, 2013

Industry News | February 7, 2013

Rita's Italian Ice Gets Creamy with Latest Flavor

Rita’s Italian Ice, the nation’s largest Italian ice concept with more than 625 outlets in 19 states, announced a new Cream Ice flavor, Marshmallow Peanut Butter Cream Ice.

The new Marshmallow Peanut Butter Cream Ice has the flavor of a rich marshmallow swirled with creamy peanut butter, and is a limited-time offering.

Rita’s new Marshmallow Peanut Butter Cream Ice will be available at all open Rita’s Ice locations through Tuesday, February 26, 2013.

“Our new Marshmallow Peanut Butter Cream Ice tastes amazing,” says Jonathan Fornaci, CEO, Rita’s. “It’s a great combination of creamy flavors.”

With its motto, “Ice, Custard, Happiness,” Rita’s is dedicated to serving up a big dose of happiness with its freshly made, custom treats.